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Review: Hada Labo Gokujyun Super Hyaluronic Acid Moisturizing Lotion

Posted on Wednesday, February 13, 2013 | 3 Comments

Today I’ll be reviewing another product by Hada Labo, which is the Super Hyaluronic Acid Moisturizing Lotion.
Apparently this baby sells like hotcakes all across Japan—Hada Labo apparently sells a bottle every 4 seconds in Japan! It’s a miracle that they can maintain a supply to keep up with the demand!
Anyways, you’re probably thinking: Another Hada Labo review?
Yes, you can probably tell that I pulled a major beauty/skincare haul recently.
Taa daa! This was just from one purchase alone; I also have a few other products to tell you guys about as well… all in due time.
The winter weather definitely does not help with my somewhat dry skin, so I was on the market for something super-hydrating. Prior to using this product, I would moisturize my face in the morning and apply BB cream. By midday, the BB cream would start settling around areas of dry skin—which, as you can imagine, is not very flattering—even when I exfoliated the night before!
So I was left with either decision:
(1)    Deal with the peeling, dry skin, or
(2)    Leave the house BB cream-less
NEVERRRRR! I scoured the internet for solutions and came across this lotion instead. Funnily enough, I did a university project on Hada Labo’s parent company, Rohto Pharmaceutical a number of years ago.
The Claims:
So just a recap from last time:
Hada Labo Gokujyun Super Hyaluronic Acid Moisturizing range contains Super Hyaluronic Acid that lastingly hydrates and nourishes the skin for smooth, radiant and crystal-clear skin. It creates a moisture locking shield to help preserve skin’s optimum moisture balance.
Some more information on this particular product:
  • With 3 types of Hyaluronic Acid to deeply moisturize skin and help to preserve its optimum moisture balance.
  •  Replenishes and locks-in moisture for complete hydration. Skin feels significantly soft and supple.
  • Helps improve dry and dehydrated skin, leaving it silky smooth.
  • Skin pH balanced. Low irritation.
  •  Free of fragrances, mineral oil, alcohol & colorant.
So Hada Labo says the benefit of having three types of hyaluronic acid is that your skin stays hydrated and smoother for a longer period of time. Each type penetrates a different layer of skin and locks in moisture with the sheer amount of skin-penetrating goodness.

Hyaluronic Acid mimics the skin’s inherent moisturizing ability to improve water retention of the skin by nourishing and preserving the optimum moisture balance.
Super Hyaluronic Acid merges with the skin to form a smooth moisture locking shield. It has 2x the moisture retention capacity of Hyaluronic Acid to allow your skin to stay hydrated and smooth for a longer period of time.
Nano Hyaluronic Acid easily penetrates into the epidermis layer and deeply moisturizes the skin, leaving it hydrated and supple from the inside out.
The Super Hyaluronic Acid Moisturizing Lotion should be used twice daily after cleansing. It can be used by itself or in conjunction with other Hada Labo moisturizing products.
Apply the lotion (about 2-3 drops should do it) onto your palms and then pat the product on your face and neck until it is fully absorbed before applying any other skincare or makeup product. Patting, rather than rubbing, the product into your skin enhances absorption and moisturizing power. In the span of a few seconds, the product goes from watery, to tacky, to fully absorbed!

My Thoughts:
Product: The product looks clear and is liquid much like a toner. In fact, I believe that “lotions” in Japan are actually moisturizers used after cleansing and before the cream moisturizers.
The product is a bit sticky when you first apply it and it takes a few moments for it to be absorbed into your skin—which I don’t mind, ‘cause this means my skin is actually absorbing the product, rather than it sitting on top of my skin @@” Anyways, after it becomes absorbed, my skin looked very moisturized and—for lack of better words—bouncy (I guess elasticised would’ve worked?). Next, I would apply Hada Labo’s Super Hyaluronic Acid Moisturizing Cream (I’ll probably review this next) at night to seal in all the goodness.
I’ve been using this for two weeks now and I definitely noticed a clear difference in my skin in a few days. Remember the BB cream problem I mentioned earlier where the BB cream would settle around my dry skin? It doesn’t happen nearly as much!
Packaging: Like their lip balm which I reviewed earlier, the packaging is very simple and not exactly elegant. But who needs fancy packaging when the company sells a bottle every 4 seconds, right?!
The cap is a flip-lid. Like I mentioned earlier, the product is very liquidy so all you have to do is turn the bottle upside-down, shake, and the product comes out in generous droplets. So not only is the bottle sanitary, no pump means you don’t have to waste any product! :D
Price: I originally went hunting for the product locally. I knew the T&T Supermarket at Metrotown opened up an Asian beauty/pharmacy section so I went to check it out. I don’t recall seeing the Super Hyaluronic Acid Moisturizing Lotion there, but I think I saw the lotion from the ES range (which is meant for sensitive skin going for around $25-30. I ran away immediately and went online.
I ended up buying my 170 ml bottle for $16.40 on sasa.com; definitely not a bad deal, in my opinion; though the price has changed to $18.80 now. If you don’t have enough to fill up your cart, the cheapest price I found it for on eBay was $22.99 for 170 mL after shipping and handling on eBay. If you’re shopping on eBay, be careful of the sample sized bottles of 30 mL or 100 mL for cheaper. Sellers use the same image as the full sized bottle, so buyer beware. Plus, I don’t buy beauty or skincare items from eBay sellers that haven’t sold a lot of the product. A low turnover rate might mean the seller has been holding onto the same product for a while.
Repurchase? It will take me a while to run out of product, but YES!

Amicably Yours,


  1. Nice review! :D
    Just found your blog and loving it!
    ~new follower

    ❁【s ᴜ s ɪ ᴇ v ɪ ʙ ᴇ s】❁

    1. Thank you, I hope it helped! ^-^

  2. I am over 50 and this product was featured by Good Housekeeping as a great moisturizer! So I think I will go over to MG Cosmetics in Aberdeen Centre to see what price it is.


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